Because let's face it... Easter begins with a focus on DEATH. And death doesn't "sell" It's not as sexy as Santa and presents and holiday parties and "White Christmas". 

So maybe we can breathe deeply, and being free of the distractions that a secularized distortion of a holy day brings, we can fully submerse ourselves in it. All it's drama. And ugly. And beauty. And mystery. And hope. (the bunny has NO power to compete with this!)